Shangri-La „It’s in our nature“

  • Ogilvy & Mather, Hong Kong
  • Creative director:
  • Pierre Desfretier
  • Producer:
  • James Brook-Partridge
  • Account servicing:
  • Adam O’Conor, Laura Le Roy
  • Director:
  • Bruno Aveillan
  • Production company:
  • Quad Productions
  • Music composer:
  • Bruno Coulais

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Monika Zwiefelhofer

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Featured Article

Effort vs. Quality by Coenraad Esveld

Quality: nearly perfect is good enough!

With a moderate effort quality can often be brought to a reasonable level. Further improvement steps will require an exponential growing amount of energy and cost.

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