Sometimes it takes more than medication

  • Campaign:
    Pfizer “More Than Medication” (television, web)
  • Agency:
    Crispin Porter + Bogusky (formerly Zig Toronto)

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Featured Article

Effort vs. Quality by Coenraad Esveld

Quality: nearly perfect is good enough!

With a moderate effort quality can often be brought to a reasonable level. Further improvement steps will require an exponential growing amount of energy and cost.

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